Interactive selling identity diagnostic — a 12-question two-tier assessment that measures your selling identity and your four psychological lenses, then delivers a personalized 30-day practice plan.

RolePotential
The Selling Identity Diagnostic

A two-tier diagnostic for sales reps

What's your selling identity?

Every sales rep lives somewhere on the spectrum between too-seller and too-buyer. The best ones know where they default — and how to move when the deal asks them to.

The
Bulldozer
The
Driver
The
Guide
The
Consultant
The
Pleaser
← Too seller Regenerative center Too buyer →

12 questions in two sections, about 4 minutes:

Section 1 places you on the spectrum.
Section 2 measures your four psychological lenses independently — Thinker, Need, Learner, Listener.

Your result includes a measured profile (not just a category), the decision card for when to flex your default, and a personalized 30-day practice plan.

Section 1 — Spectrum

Question 1 of 12

Your selling identity

Your four lenses — measured, not assumed

Section 2 of the diagnostic measured each lens independently. Below: your typical profile (what most people with your identity look like) compared to your actual answers.

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Preview

The five selling identities

Each profile reflects a stack of four psychological defaults: how you think, what you need, how you learn, and how you listen. Take the diagnostic to find yours.